After an unsuccessful for-sale-by-owner attempt and five months with another agent, 32931 Buccaneer Street had undergone eight price reductions and was last listed at $999,000. We improved the home’s presentation, repositioned it at $1,275,000, and launched a comprehensive marketing campaign. Multiple offers arrived within two days, and the home sold for $1,500,000—$225,000 over asking and $501,000 above its previous final listing price.
Other agents suggested the owners of 31381 Paseo Riobo might only recoup their investment. We recommended targeted painting, staging, furniture placement, artwork, and landscaping before introducing the home as coming soon. Multiple offers arrived within five days, and the property sold for $2,800,000—$600,000 above its prior purchase price. We also identified an important ownership-timing issue and coordinated the closing one day later, helping the sellers preserve a potential tax benefit after consultation with their tax professional.
Before listing 33355 Gelidum Circle, we invited potential buyers to consider the Niguel Shores home in its existing condition. Their low offers demonstrated how much the deferred work was affecting perceived value. The sellers chose a different approach: 30 days of termite work, interior and exterior painting, and professional staging. Once launched, the home received multiple offers within two days and sold for $2,600,000—$300,000 over asking.